Collective

We formed NetStream FlowCore after one too many “strategy decks” that evaporated at the first distributor hiccup. We keep the team small so senior people stay in the field loop.

Principles

• Evidence beats theatre—photos, receipts, visit IDs.
• Operators first—if a supervisor cannot use it, we redesign.
• Transparent omissions—we say what we will not do.
• Thailand-specific context—no copy-paste “APAC” decks.

Milestones

• 2018 — First cooler sprint co-designed with a Bangkok beverage team.
• 2022 — Rolled route scorecards to a nationwide distributor partner with bilingual operator sheets.
• 2025 — Formalized analytics lab retainers for teams drowning in mismatched exports.

People

Arisara Wichai

Retail activation lead

Builds cooler-first programs and modern trade lane reviews for beverage and household teams.

Danai Phong

Channel strategist

Maps distributor incentives to storyboards executives and field teams can share.

Chalida Noon

Analyst

Designs lightweight reporting cadences that survive messy exports.

Napat Senee

Field operations manager

Runs sprint rhythms for chilled categories and trains supervisors on evidence standards.

Malee Srisai

Retail activation lead

Leads POS bundle labs with convenience and hypermarket footprints.

Jon W.

Program coordinator

Keeps workshop logistics, print proofs, and field ride calendars aligned.

Prae S.

Research associate

Turns visit notes into structured findings for portfolio retrospectives.

Top N.

Client onboarding

Owns NDAs, kickoff decks, and the first two weeks of communication hygiene.