Channel analytics lab (lightweight)
Blend sell-out snapshots, visit scores, and promo weeks into a readable monthly narrative—without building a new BI stack.
Brief
We stay pragmatic: connect the exports you already trust, define three headline metrics leadership wants, and write a monthly narrative template analysts can complete in under 90 minutes. No promises of predictive magic—clarity first.
Included focus
- Source inventory worksheet
- Metric dictionary with plain definitions
- Monthly one-page narrative template
- Spot-check protocol for weird spikes
- Office hours for analysts (4 hours/month for 2 months)
Outcomes we design toward
- Consistent monthly story instead of ad-hoc slides
- Analysts spend less time debating definitions
- Leadership sees the same three headline numbers
Operator questions
No. We stay in slides/sheets unless you already have a preferred tool.
Experience notes
Channel analytics lab stopped us from inventing new definitions every month.
Still manual, but at least it is the same manual each time.