Distributor enablement canvas
A workshop-backed canvas that maps incentives, training gaps, and rollout assets before a national promo wave.
Brief
We facilitate cross-functional sessions with your distributor-facing team, capturing constraints in a single canvas: who owns training, which POS assets are fragile, and where reporting usually breaks. Output is a practical rollout map—not a slide deck that dies in email.
Included focus
- Pre-read interview guide for key distributors
- Half-day facilitated canvas workshop
- RACI overlay for training vs merchandising vs data
- Risk register with mitigation owners
- Printable one-pager for distributor kickoff
- Follow-up office hours (two sessions)
Outcomes we design toward
- Shared picture of distributor dependencies
- Named owners for training and asset drops
- Early visibility on reporting blind spots
Operator questions
Sales, trade marketing, and at least one retail ops voice. Optional distributor partner if politically feasible.
Experience notes
The canvas forced our merchandising and training leads into the same room. Rare.