Route scorecards for modern trade lanes
A structured field kit that turns visit photos, shelf strips, and POS notes into one comparable score per route.
Brief
We pair your existing distributor visit rhythm with a lightweight scoring model built for Thailand’s mixed modern trade footprint. Teams capture evidence with a consistent frame list, then analysts normalize results so leadership can compare regions without apples-to-oranges noise. The work stays operational: no speculative promises—just clearer visibility and operator-ready briefs.
Included focus
- Evidence frame list aligned to your category rules
- Photo naming + metadata pattern for faster QA
- Weekly rollup deck with hotspot map and callouts
- Distributor coaching notes tied to each visit ID
- Optional bilingual operator sheet (TH/EN)
- Export pack for your internal review cadence
- Handoff workshop for supervisors (half day)
Outcomes we design toward
- Comparable route reads within one reporting cycle
- Cleaner escalation path from field to HQ
- Shared language between sales and retail ops
Operator questions
No. We design around the tools you already use. If you lack a capture standard, we supply templates—not a new platform.
Experience notes
The “Route scorecards” workbook finally stopped our regions from arguing about different photo angles. Still heavy on prep week one.
We liked the visit ID tagging—made QA less painful.